Upgrade
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"Do more"
Upgrade embodies the philosophy of “Do More” by pushing the boundaries of what prosthetics can achieve. Its innovative design and advanced features ensure that users can lead active, fulfilling lives without limitations.
Upgrade is more than a prosthetic; it is a testament to the power of innovation and design in transforming lives. By enabling users to do more, Upgrade sets a new standard in prosthetic technology, offering a future where limitations are a thing of the past.
Observation Board
Ever wished you had an extra set of arms so that you don't have to do multiple trips to load or unload your grocery?
People have varying abilities and able motor functions. Emotions like shame, embarrassment
We designers believe less is more but, at the back of the mind there is always a thought of being able to do more.
and the feeling of being helpless, 'Muryoku (無力)' or the feeling of helplessness, 'Muryokusa (無力さ)'is always associated with loss of motor functions.
Ideation
Upgrade
Brand Essence
Empower
Equip, unshackle to make stronger and more confident in controlling their life.
Convenience
An amenity, a device that contributes to an easy and effortless way of life.
Upgrade, the extra arm is designed to empower the users in their daily life by improving the convenience of any activity through carefully considered design and technology.
To empower users by giving them the ability to do more through intuitive design and technology.
Brand Mission
Brand Promise
To grant more confidence and ease with every activity the user partakes in.
"do more"
Ergonomic and purposeful geometric curves describe the Upgrade brand form. The geometry is soft enough to show the transition of mechanical to the biological providing the user with a sense of life. The symmetry creates the duplication of the user’s body giving a feeling of own body part.
Colors that are bold and bring forth a sense of pride contrasted with colors that are pleasant to look at, give peace of mind and colors that enhance other colors of the brand.
Color Strategy
Its time to
do more
Uses Echolocation to auto-locate and map its surroundings
Vertebrae like structure allows for the fluidic movement of the arm
Interactive visual feedback through lights
Can perform complex tasks with precision
The hand is ergonomically designed to facilitate a firm and optimal grip on multiple surfaces.
"Unlock new possibilities"
